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Gene Brown established Market Intellect in 2000.
Gene is the Valentine Radford Professor of Marketing at
the Bloch School of Business and Public Administration
at the University of Missouri, Kansas City. He also
serves as the Director of the Center for Direct Marketing
Education and Research. Market Intellect was formed
in order to fill the need for online and offline research.
Gene earned the Ph.D. in Marketing with minors in statistics
and quantitative methods.
Market Intellect began with one employee and has grown
to four employees. They expect to add two more employees
within the next few months. Their growth is largely
due to repeat business and referrals from clients.
Market Intellect strives to provide world class service
in every way. In addition, Market Intellect has
the experience and ability to develop strategic and tactical
plans from research information. In other words,
they are a strategic information provider rather than
the typical data collection and tabulation group.
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Market Intellect serves small, medium and large firms. Their client list
includes Sprint, Pizza Hut, Hallmark, and AMC Theatres.
Typical projects include the measurement of customer
satisfaction, brand image, brand loyalty, advertising
concept testing, and customer profiling.
The Market Intellect group has surveyed more than 5
million individuals via the Internet. Their clients
find online surveys to be fast and inexpensive.
In addition, Market Intellect helps companies establish
research panels where individuals agree to participate
in surveys. Consequently, firms can literally
generate strategic knowledge within 24 hours!
This fast intellegence generation allows firms to develop
competitive advantages geared toward the ever changing
business environment.
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Sometimes firms desire to know their customers better.
Market Intellect begins with both traditional and non-traditional
(online) focus groups. Focus groups allow in-depth
interviewing of customer and potential customers.
This process provides the identification of issues, product
attributes and service characteristics of importance to
customer.
Online questioning of customers allows for extensive
verbatim analysis. Information gleaned from focus
groups is then tested quantitatively with surveys.
With all the results, Market Intellect then develops the
appropriate marketing plan.
Market Intellect believes the future is promising.
More and more firms are learning the value of strategic
research.
Companies are learning that they need to form strategic
plans from the information they collect. Groups
like Market Intellect, who have the ability to develop
meaningful strategy will be in even bigger demand in the
future.
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