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About
3,000 years ago, the wise King Solomon wrote: “Of making
many books, there is no end; and much study is a weariness
of the flesh.”
I
suspect that if most modern executives could send a message
back to Solomon’s time (and don’t bet that modern technology
won’t find a way), they’d say, “Your Majesty, you ain’t
seen nothing yet.”
In
truth, today’s executive is in the center of an information
explosion, and bringing order out of this chaos would
tax the wisdom of Solomon. More than 2,000 books are published
every week. More than 1,600 daily newspapers spew out
62.3 million copies a day in the United States alone.
The nation's top 100 magazines produce about 240 million
copies per issue.
But
this is only the beginning. Almost every office has its
fax machine, spouting messages throughout the day. Computerized
data bases offer libraries of information that can be
tapped with a modem plugged into a telephone jack.
You
can’t get away from the telephone. It’s in your office,
home, hotel suite and car. In most cases, your cell phone
goes wherever you go! Some 16 million miles of fiber optic
cable spin a communications web around the globe, and
each cable can handle 10 million communications at a time.
Much
of the exploding information is highly useful. A great
deal is worthless to you. How do you separate the wheat
from the chaff? Equally important, how do you organize
the information and put it together in a meaningful pattern?
We
recommend to our clients ten strategies for coping with
the explosion. Briefly:
Strategy
1: Have an information plan.
The
plan should provide a concise statement of the information
you need to fulfill your coporate mission.
It
should designate individuals who are responsible for gathering,
processing, updating and making available the required
data.
The plan should also provide a practical system for key
people to gain access to the information quickly and easily.
It’s
useful to provide for a formal periodic review of all
information requirements and all systems for collecting
information.
Strategy
2: Focus on action, not on reports.
Every
report is an overhead expense. A useless report is a dead
weight. So before you request a report, ask yourself,
“Is it necessary?” If it isn’t, save the staff time and
expense.
Useless
reports encourage mediocrity. I’ve known middle-management
people who spent more time filling out reports than they
did doing their jobs.
I’ve
known others who specialized in doing things that made
them look good on reports but contributed little toward
corporate objectives. If you don’t want to be blown away
by the information explosion, make sure your middle managers
understand that they are being evaluated on what they
actually accomplish and not on what they write in their
reports.
Strategy
3: Simplify.
Some
corporations have reports to explain other reports, meetings
to figure out what happened at other meetings, and vast
data banks of information they’ve never used.
Don’t
unnecessarily complicate the gathering and storing of
information. The simpler it is, the more meaningful it
is to more people.
The
first step in simplifying is to focus clearly on your
objectives. Decide what you want to accomplish. Then make
sure that the only information that comes to you is the
information you need to make rational and solid decisions.
Strategy
4: Clarify.
Teach
your staff to prepare reports and data that are simple
and easy to understand. Don’t tolerate jargon. Show that
you value clear, precise language that everybody understands.
Encourage your staff not to overcommunicate. Let them
know that they don’t have to cover every
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possible
detail, contingency, or outcome.
Strategy 5: Qualify.
You qualify information by deciding whether it will be
useful to you. Ninety percent of the information we wade
through will be useless. Selecting the 10% becomes a challenge.
The secret: Look for the specific. Discard all generalities
and focus on the particular information that might have
practical application in your business.
Strategy 6:Systemize the routine.
An executive should not be saddled with routine, repetitive
tasks. That’s staff work. Teach your staff the most efficient
and cost-effective way to accomplish such tasks, and get
them to follow the routine invariably. This leaves you
more time for creative thinking.
For instance, most business correspondence is routine
and falls into specific categories. An executive shouldn’t
have to dictate a separate response to each inquiry. Instead,
you might load some standard letters into the computer
or some standard paragraphs that might be inserted into
appropriate letters.
Strategy 7: Process papers;
don’t just shuffle them.
Don’t just lay papers aside and “come back to them later.”
That’s paper shuffling. When I go through my mail each
day, I do three things:
- With each letter, I decide whether this letter is
something I will act upon or whether it will be referred
to someone else for action.
- I write notes on all letters I want others to handle,
and distribute them immediately.
- I dictate responses to all mail I plan to answer.
As I dictate letters, I file all those I have a good
reason to keep and I discard the rest.
When I’ve finished this process, my desk is cleared off
and I’m ready to get on with other meaningful projects.
Strategy 8: Update, then eliminate.
The sharpest executives I know keep their files and data
banks as lean as they keep their payrolls. They do this
by updating, then eliminating.
Each time a book, magazine, report or other communication
falls on your desk, ask yourself, "Why might I need this
and how might I use it?” If you can’t think of a specific
answer, throw it out.
Strategy 9: Constantly synthesize
information.
Synthesizing data means pulling together all its parts
to form a whole system of information and ideas you can
act upon. Have your staff put this information together
in the context of the corporate mission, constantly synthesizing
it to keep all divisions and departments informed.
Synthesizing involves three important considerations:
- Accessibility. Everyone who needs the information
should be able to get to it quickly and easily.
- Categorizing. The categories in which the information
is arranged should make sense to all who will be using
it.
- Cross-referencing. The information should be cross-referenced
so that it can be accessed by all relevant contexts.
Strategy 10: Educate your people
to control data.
People in middle and lower management positions need
to be freed of the paper burden just as upper management
does. Teaching them to manage information will result
in more productivity and more creative thinking.
The experts tell us that human knowledge is doubling
every 32 hours. That’s a lot of information to keep track
of. You can keep track of it more easily if you determine
what information you need and make sure it’s available
when you need it.
The information you don’t need can be routed to those
who can use it. If it’s information nobody needs, then
it should be routed to the landfill or purged from your
electronic files.
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